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Grand Rapids, MI 49548

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86 Ways to Leverage Your Trade Show & Event Marketing


By Allegra Grand Rapids

86 Ways to Leverage Your Trade Show & Event Marketing

In this short video, Allegra Network’s VP of Marketing Jessica Eng talks about three important phases to your event and trade show marketing: 1) pre-event planning and promotion; 2) onsite promotion and engagement; and 3) solid lead follow-up. Based on event marketing best practices, these ideas will help you leverage your critical trade show investment…


The Best Event Swag – Promotional Products That Make the Grade


By Allegra Grand Rapids

The Best Event Swag – Promotional Products That Make the Grade

Business Cards get trashed. Email gets deleted. Create promo-products that stay with a client and reminds them, again and again. Swag – that ubiquitous assortment of logo-imprinted promotional products at every event and trade show – is still a big part of any event marketing budget. Great swag serves its promotional purpose…


“This is a football.” – Customer Retention


By Allegra Grand Rapids

“This is a football.” – Customer Retention

Allegra Network Chairman Carl Gerhardt quotes the legendary Vince Lombardi when discussing the critical concept of customer retention. Carl’s article ''Don’t Lose Customers’ is the Best Marketing Plan Ever appear regularly on PIworld.com. Allegra Marketing • Print • Mail CEO Carl Gerhardt. For the first couple of years I was in business, the…