Allegra - Marketing • Print • Mail
3983 Linden Avenue, S.E.
Grand Rapids, MI 49548

(616) 248-4110 Phone (616) 786-3101 Holland Phone Contact Us

News Releases

CALCULATE CUSTOMER LIFETIME VALUE AND GROW THEIR WORTH

Grand Rapids, MI – When you look at a customer, what do you see? The temptation can be to look no further than the first sale, especially if it’s substantial. True worth to your business, however, is found in your customer’s lifetime value (LTV), simply defined as the projected revenue a client will generate…


PUMP UP YOUR LOCAL MARKETING

Grand Rapids, MI – Today’s buyers rely on the latest digital technologies and traditional channels to find, research and purchase locally sourced products and services. Most of your customers may be right in your backyard; but that doesn’t mean they can always hear you calling. Smart local marketers are using a powerful multi-channel approach…


MANAGING PRINT COMMUNICATIONS IS SMART FOR BUSINESS

Grand Rapids, MI – Marketing materials, forms, business cards, letterhead, envelopes, company manuals – these are just a few of the print communications that businesses and organizations spend billions of dollars on each year. However, printing industry estimates show that up to 35 percent of company literature is thrown away due to obsolescence. What…