Allegra - Marketing • Print • Mail
3983 Linden Avenue, S.E.
Grand Rapids, MI 49548

(616) 248-4110 Phone (616) 786-3101 Holland Phone Contact Us

News Releases

Allegra Receives Top Award for Sales Excellence

Eric Vetter and Craig Vetter, owners of Allegra Marketing · Print · Mail in Grand Rapids, were recently honored by Alliance Franchise Brands with the franchise network’s prestigious 2013 Sales Excellence Award. The recognition is earned by the top 10 percent in the international network of marketing and print services providers. Sales professionals Fred Martin…


Allegra Adds New Marketing Consultants

Grand Rapids resident Laurie Lillie recently joined the staff at Allegra Marketing · Print · Mail, located at 3983 Linden SE, as an account executive. Lillie is a 12-year veteran of the marketing and communications industry, gaining professional experience and know-how with Yellow Book, Valpak and Cumulus Media. “Laurie was brought aboard to consult with…


Allegra Earns Forest Stewardship Council Certification

GRAND RAPIDS, Mich., May 30, 2014 – Grand Rapids-based Allegra Marketing · Print · Mail recently earned Forest Stewardship Council (FSC®) Chain-of-Custody certification, demonstrating its commitment to responsible forest management. “We share the concern many people feel toward protecting our natural resources and are aware of some of the misperceptions about using paper and its…


CALCULATE CUSTOMER LIFETIME VALUE AND GROW THEIR WORTH

Grand Rapids, MI – When you look at a customer, what do you see? The temptation can be to look no further than the first sale, especially if it’s substantial. True worth to your business, however, is found in your customer’s lifetime value (LTV), simply defined as the projected revenue a client will generate…


PUMP UP YOUR LOCAL MARKETING

Grand Rapids, MI – Today’s buyers rely on the latest digital technologies and traditional channels to find, research and purchase locally sourced products and services. Most of your customers may be right in your backyard; but that doesn’t mean they can always hear you calling. Smart local marketers are using a powerful multi-channel approach…