Allegra - Marketing • Print • Mail
3983 Linden Avenue, S.E.
Grand Rapids, MI 49548

(616) 248-4110 Phone (616) 786-3101 Holland Phone Contact Us

Archive for the ‘Mailing’ Category

Feel the Love in ‘Lumpy’ with Dimensional Mail Ideas

Dimensional Mail Ideas
Need a hard-working communications channel that’s targeted, personal, flexible and measurable? Look no further than direct mail. A full 85% of consumers in a recent study say they’ll open mail if it “looks interesting.” Dimensional mail is a great way to stand out and spur more interest among your key audiences. Shapes and pop-ups that…

The Mail ‘Habit’: Why Consumers Like Mailing Campaigns

mailing campaigns
A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world. Here are just a few of the findings that may have you thinking twice about your customer…