Allegra - Marketing • Print • Mail
3983 Linden Avenue, S.E.
Grand Rapids, MI 49548

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Archive for the ‘Print’ Category

Consider Recycled Papers to Protect the Environment

recycled papers
Friday marks Earth Day’s 46th anniversary, a global event now celebrated by more than a billion people every year. It’s an annual reminder of how each of us contributes to health and well-being of our planet – and the things we can be thinking about all year long as we make choices that impact our…

How Specialty Papers in Print Can Maximize Your Marketing

How Specialty Papers in Print Can Maximize Your Marketing
A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint" on the brain. This suggests that printed marketing messages are understood and remembered more readily than digital messages. That may explain why 70 percent say that mail is more personal…

Research Confirms the Power of Print Marketing Communications

Print Marketing Communications
Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.…

What a Pleasant Surprise! A Hand-written Note in Print

Print Communications
How to use print communications to cultivate customer relationships When you have a need for communications speed, nothing tops a digital message. Yet, we all know what an email inbox can look like at the end of the day. And how attractive the delete key can be when we have to prioritize what gets our…

Variable Data Printing Drives Better Response

Direct Marketing
The average person is exposed to 5,000 advertising and promotional messages every day. That’s more than 1.8 million annually. How can you cut through the clutter to be noticed . . . and remembered? With personalized, relevant messages that drive higher response, increase engagement and deliver greater ROI. Technology makes it easy! Enter variable data…