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Grand Rapids, MI 49548

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‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power


By Allegra Grand Rapids

It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy.

direct mail marketing

However, even in the digital age, the benefits of direct mail have stood the test of time and continue to pay dividends for businesses and organizations. A recent study by Target Marketing’s “Marketing Mix Trends 2010-2016” reports that approximately 69 percent of marketers continue to use direct mail.

At Allegra, we believe in implementing an integrated marketing approach, where digital channels combine with targeted direct mail campaigns to create a comprehensive brand package that gets your message to your key audience as quickly and efficiently as possible.

Take a look at the full article in Target Marketing for more information. If you’re interested in discovering how an integrated marketing campaign featuring direct mail can amplify your marketing mix, contact Allegra here.