According to the Direct Marketing Association’s 2015 Response Rate Report, nearly 6 out of 10 (57%) retailers choose direct mail as a marketing strategy.
And why not? Checking the mail is part of most people’s coming home routine and is associated with “feel good” emotions, says a new mail study by Canada Post. People also tend to pass along flyers and other special mail offers, multiplying sales opportunities.
Local retailers take note: Every Door Direct Mail (EDDM), a product of the U.S. Postal Service offered by Allegra, is proving to be popular with retailers and many other business types when looking for an efficient and affordable way to blanket specific geographic areas with marketing messages.
The program is designed to deliver mail pieces to every box in selected geographic areas. And with EDDM, you can reach every home and every address without having names and addresses, meaning no list purchase or rental costs.
Is EDDM right for you? Here’s an example of how it works:
Imagine you own a retail store (florist, pizza parlor, shoe store/repair). You want your prospects to know you’re in the neighborhood and would like to invite them to an in-store event.
You don’t have a mailing list, but you know from prior research that many of your customers will come from a geographic radius that’s close by. You can choose that radius, let’s say within 10 miles of your location, and your direct mail piece can be delivered to every address within it.
More reasons to like EDDM: The postage rates are low. The format is flexible for special sales, coupons, menus, store maps, event calendars and more. And it’s quick. Because data files aren’t required and there’s no printing of names and addresses on each piece, the mailing process is streamlined, getting your information into the hands of your customers and prospects even faster.
Want to learn more? Allegra can help you design, print and mail your Every Door Direct Mail piece for seamless delivery. Let’s get started!